Your Hotel Opening Countdown Is Not a Checklist — It’s the First Test of Your Brand Opening a hotel is often described as a race to the finish line. Construction is wrapping up, ownership is watching the budget, brand representatives are focused on standards, vendors are still making deliveries, and the operations team is trying to bring a building to life while everything is still moving. It is easy to treat the opening countdown as a checklist. Are the rooms punched? Has OS